Articles of Interest

Tuesday, May 10, 2005

CHART OF TIMES SQUARE ADVERTISING PRICES

CHART OF TIMES SQUARE ADVERTISING PRICES
CHART OF TIMES SQUARE ADVERTISING PRICES
A Guide to Fees and Sellers at 23 Prime Locations
May 10, 2005
QwikFIND ID: AAQ55D
By Abbey Klaassen and Photos by Darryl Estrine
Also see main story: The Cost of Times Square Advertising
Click for big photo Marketer
Location Price

HBO's Deadwood
On Broadway between 46th and 47th streets
$150,000/month (Clear Channel Spectacolor)

ABC Family On 47th at Broadway
$75,000/month
(Clear Channel Spectacolor)

CNN Headline News
On 47th at Broadway
$75,000/month
(Clear Channel Spectacolor)

LG Electronics
NE corner of 45th and Broadway
Approximately $165,000/month
(LG has long-term lease for space; Viacom Outdoor negotiated)

Mountain Dew
NE corner of 45th and Broadway
Approximately $175,000/month
(PepsiCo has long-term lease with building owner)

Prudential
South side of Two Times Square, 47th between 7th Avenue and Broadway
Between $200,000 and $350,000/month
(Sherwood Outdoor)

HSBC
South side of Two Times Square, 47th between 7th and Broadway
Between $200,000 and $350,000/month
(Sherwood Outdoor)

Samsung
South side of Two Times Square, 47th between 7th and Broadway
between $200,000 and $350,000/month
(Sherwood Outdoor)

Coca-Cola
South side of Two Times Square, 47th between 7th and Broadway (has been in Times Square since 1935)
between $200,000 and $350,000/month
(Sherwood Outdoor)

Nasdaq screen
SE corner of 43rd and Broadway
$60,750 for four weeks of 6,680 30-second spots; comes out to $8.86 a spot
(sold by Viacom Outdoor)

Reuters screen
SW corner of 43rd and 7th
$30,000 and up depending on spot load, frequency and customization. Because of the irregular screens, most messages have to be produced, which is extra.
(Sold by Instanet)

Planters
NW corner of 45th and Broadway
$85,000/month, moving parts extra
(Sold by Clear Channel Spectacolor)

Best Buy
NW corner of 45th and Broadway
$68,000/month
(Sold by Clear Channel Spectacolor)

Washington Mutual
SW corner of 42nd and 7th
$165,000/month, production into the millions
(Sold by Clear Channel Spectacolor)

Kodak
On Broadway at 46th
$175,000/month, screen production in the millions
(Sold by Clear Channel Spectacolor)

Cingular
On Broadway at 46th
$150,000/month
(Sold by Clear Channel Spectacolor)

Sean Jean
SW corner of 47th at Broadway
$120,000/month
(Sold by Clear Channel Spectacolor)

JDate
SW corner of 47th at Broadway
$65,000/month
(Sold by Clear Channel Spectacolor)

Thai Airways
SW corner of 47th at Broadway
$75,000/month
(Sold by Clear Channel Spectacolor)

Wm. Wrigley Jr. Co.
Broadway between 43rd and 44th (video screen changes messages by daypart: markets young-skewing brands during MTV's 'Total Request Live' and older-skewing brands at night for theater-goers)
$145,000/month
(Sold by Clear Channel Spectacolor)

Target
42nd St between 7th and Broadway (nine boards for a total of 23,000 square feet)
$850,000/month
(Sold by Van Wagner)

U.S. Army
Broadway and 43rd Free (a perk of owning Times Square real estate)

Toys 'R Us
Broadway, between 44th and 45th (windows face south and west). Messages scroll continuously - each ad is exposed for 7 minutes an hour, 20 hours a day.
$80,000 for a 6-week cycle. Production costs extra.

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