Articles of Interest

Wednesday, March 16, 2005

Intégrent and TACODA Partner

iMediaConnection: Intégrent and TACODA Partner
Intégrent and TACODA Partner
Tuesday, March 15, 2005
By Roger Park, Associate Editor

Behavioral targeting company TACODA has selected Intégrent to sell brand advertising and represent TACODA's online ad network to Midwest clients and agencies.

"By partnering with Intégrent, it gives us a fully capable and experienced team of sales professionals to help generate immediate revenue for Audience Networks and its participating websites that will deliver massive, quality reach in premium environments that's easily bought by advertisers," says Dave Morgan, chief executive officer, TACODA. 

"The new partnership gives Integrent's clients the opportunity to reach mass consumers with quality content. Working with TACODA ensures how to use behavioral targeting on premium sites," says Shawn Riegsecker, president, Intégrent.

Intégrent's media services partners include several online newspapers entities such as, The Chicago Sun Times and Dallas News.

"The majority of the online publishers and sites we work with have implemented TACODA’s technology and this new audience-centric ad network allows us to help brand advertisers with their online strategies, and bring additional clients and greater revenue to our current publishing affiliates," adds Riegsecker.



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