Articles of Interest

Monday, February 07, 2005

USATODAY.com - How Ad Meter focus groups ranked the ads

USATODAY.com
Advertisers paid a record average $2.4 million per 30-second spot to get their ads in the game. The rankings:

10 most popular

Company
Description
Score

Anheuser-Busch
Pilot jumps out of plane for six-pack of Bud Light after skydiver refuses.
8.65

Ameriquest Mortgage
Store customer's cell phone chat misunderstood to be robbery.
8.06

Anheuser-Busch
American troops get standing ovation thank you at airport.
7.94

CareerBuilder.com
Guy in boardroom won't kiss-up to monkey boss — but one monkey does.
7.86

CareerBuilder.com
Guy sits on whoopee cushion as prankster monkey colleagues laugh.
7.81

CareerBuilder.com
Guy can't get work done because he works with a bunch of monkeys.
7.77

Anheuser-Busch
Guy at game sees cell phone photo of his girl at home with another guy.
7.71

Ameriquest Mortgage
Romantic dinner goes awry after cat knocks over spaghetti sauce.
7.67

Emerald Nuts
Nut-loving dad takes grief from unicorn, Santa Claus and the Easter Bunny.
7.61

Pepsi
Cindy Crawford, other women eye handsome Diet Pepsi drinker.
7.54

The rest of the ads

Anheuser-Busch
Ostrich, giraffe, kangaroo and cute pig audition to join the Clydesdales.
7.44

Anheuser-Busch
Cedric is designated driver who gets clubgoers doing his driving dance.
7.30

Olympus
Tourists take pictures and groove with camera that also plays music.
7.27

Pepsi
P. Diddy, other stars start Hollywood trend driving Diet Pepsi trucks.
7.03

Anheuser-Busch
Parrot protects woman at bar from creep who wants to buy her a Bud.
6.99

FedEx
Burt Reynolds dances with bear in ad with Top 10 Super Bowl ad tips.
6.98

MasterCard
Famous brand icons from Jolly Green Giant to Pillsbury Doughboy get together for MasterCard.
6.97

Anheuser-Busch
Cedric's island dream turned into nightmare by nagging beauties.
6.90

Anheuser-Busch
Rich guy not smooth, smooth guy not rich, Michelob Amber Bock is both.
6.56

Sony Pictures
Promoting the comedy film Hitch with Will Smith.
6.41

Frito-Lay
After kid hits ball over the fence, M.C. Hammer gets tossed back.
6.39

Paramount Pictures
Studio promote Spielberg/Hanks film War of the Worlds.
6.36

Buena Vista
Promotion for The Pacifier with Vin Diesel.
6.31

Subway
Police find two teen boys in steamy car eating toasted sub sandwiches.
6.29

Olympus
Bridesmaids in odd dresses dance to camera that also plays music.
6.19

Verizon Wireless
Ad for new VCast Service that puts TV-like video on cell phones.
6.16

Pepsi
Pepsi bottles sing when caps are lifted in iTunes giveaway promotion.
6.01

GoDaddy.com
Buxom woman's wardrobe malfunction upsets censorship committee.
5.98

Paramount Pictures
Studio promotes film remake of The Longest Yard.
5.97

20th Century Fox
Studio promoting upcoming animated film Robots.
5.94

McIlhenny Tabasco
Bathing beauty's tan lines display the hot sauce's unique qualities.
5.92

Paramount Pictures
Studio promotes film Sahara.
5.92

Eli Lilly-Cialis
Couples in romantic settings ogle to classic song Be My Baby.
5.88

MGM Studios
Studio promoting upcoming film Be Cool.
5.75

Toyota
Ad promotes Toyota's hybrid vehicle Prius.
5.75

Staples
From school room to operating room, life is simpler with "Easy Button."
5.73

Warner Bros.
Studio promotes upcoming film Constantine.
5.65

Ford-Volvo
Rocket launches with "My Other Vehicle is a Volvo XC90" bumper sticker, Virgin Atlantic's Richard Branson pitches contest for ride in space.
5.65

Visa
Animated superheroes respond after woman loses Visa check card.
5.64

GM-Cadillac
Speedy new Cadillacs blast out of tunnel, disappear in puff of smoke.
5.55

Warner Bros.
Studio promotes upcoming film Batman Begins.
5.54

NFL
NFL icons from Vince Lombardi to John Elway hoist Super Bowl trophy.
5.51

Honda-Ridgeline
New Honda pickup drives on mountain ridge.
5.49

Unilever-Degree
Grown-up mama's boy can't let go of his mama in deodorant spot.
5.43

Pepsi
Gwen Stefani and Eve glam up iTunes giveaway promotion with their hit song Rich Girl.
5.31

MBNA
Gladys Knight tears up the field as rugby star in Affinity credit card ad.
5.29

McDonald's
Couple hold Web auction for french fry that looks like Abraham Lincoln.
5.19

Cosentino Silestone countertops
Mike Ditka, Jim McMahon, William "Refrigerator" Perry and Dennis Rodman debate who best fits with Diana Pearl countertop style.
5.18

Quiznos
Baby Bob for Quiznos subs.
5.01

Honda-Ridgeline
New Honda pickup appears to drive through clouds.
4.99

5 least popular

Taco Bell
Chicken enchilada dropped on sports card collection.
4.98

Bubblicious
LeBron James blows big bubble for Bubblicious.
4.92

Anheuser-Busch
Introduction of Budweiser Select low-carb beer with no aftertaste.
4.78

Ciba Vision
People float in bubbles for O2OPTIX silicone hydrogen contact lenses.
4.44

Napster
Feline icon at football game holds up sign comparing price of new Napster service with rival iTunes.
4.37

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