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Wednesday, February 16, 2005

SuperBowl Ad Views on AOL



America Online reports Pepsi's Cindy Crawford commercial was the most viewed 2005 Super Bowl ad on AOL. Not suprisingly, GoDaddy's "Hearing" ad placed close second. The ads, which were available through Saturday on the Web at AOL.com and on the AOL service, were viewed 18.6 million times, more than double the 9.2 million views recorded last year for the 2004 Super Bowl ads. AOL also announced that ads from its Classic Commercials package, which featured popular spots from previous Super Bowls, were viewed 3.8 million times, bringing the total number views for all Super Bowl commercials to more than 22 million. AOL ranked viewership as follows:

1. Diet Pepsi - Cindy Crawford -- 899,773 views
2. GoDaddy.com - Hearing -- 894,983
3. Bud Light - Skydiving -- 803,999
4. Bud Light - Cedric -- 648,430
5. Ford Mustang - Winter -- 605,585
6. Ameriquest - Store Trip -- 600,599
7. Diet Pepsi - P. Diddy -- 596,986
8. Bud Light - Sharing -- 573,280
9. FedEx - Ten Things -- 553,023
10. Ciba Vision - Bubbles -- 526,338
11. Bubblicious - Lebron -- 472,534
12. Visa - Super Heroes -- 459,337

While Pepsi took top viewership honors it was Budweiser's salute to the troops that garnered the most votes among AOL users as the best spot. Commercials receiving the most votes among AOL users are ranked as follows:

Rank Company Spot Percentage

1 Anheuser Busch Tribute to US Troops 15%
2 Bud Light Skydiving 11%
3 Ameriquest Romantic Dinner 8%
4 Ameriquest Store Trip 7%
5 Diet Pepsi P. Diddy 7%
6 GoDaddy.com Hearing 6%
7 Ford Mustang Winter 5%
8 Bud Light Sharing 5%
9 FedEx Ten Things 5%
10 Diet Pepsi Cindy Crawford 4%

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