Articles of Interest

Thursday, September 30, 2004

Oprah & Pontiac web stats from Hitwise



Fast Mover: Pontiac.com

Rank on September 12 - 13
Rank on September 13 - 1
Positions jumped - 12

General Motors Corp. kicked off the launch of its new Pontiac G6 on Monday, September 13, when media-darling Oprah Winfrey surprised 276 audience members with a free car during the season premiere of her talk show. On the day of the show, when an estimated 30 million Americans tuned in, the websites of both Pontiac (www.pontiac.com) and Oprah (www.oprah.com) witnessed huge increases in US visits. Pontiac.com experienced an increase in market share of visits of 145%, climbing to rank #1 in the Automotive Manufacturers category ahead of Chevrolet (www.chevrolet.com) and Toyota (www.toyota.com).

Oprah's website (www.oprah.com) witnessed an even bigger traffic surge - with a market share increase of 258%, jumping from rank #29 to rank #8 in the Television category, surpassing Cartoon Network.com, QVC.com and ABC News.com.

9 Comments:

At 11:11 PM, Blogger Busybee said...

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At 11:40 AM, Blogger Slim said...

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