Articles of Interest

Monday, July 26, 2004

MediaDailyNews 07-26-04

MediaDailyNews 07-26-04
This article takes a semi-deep dive into fantasy sports, but the main news is that ComScore now allows for more specific site/audience behavior analysis.

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ComScore Media Metrix today reports that more than 7 million Americans visited the fantasy sports sections of Yahoo! Sports, SportsLine, and ESPN, and viewed an average of 200 pages of related content per month. The online audience measurement and analysis firm retrieved the findings using its new MediaBuilder tool.

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