Articles of Interest

Monday, July 26, 2004

iMedia Connection: Placement Really Does Matter [Search results]

iMedia Connection: Placement Really Does Matter
Search study shows a 10x difference in traffic between the first listing and the tenth.
At AD:TECH Chicago earlier this week, aQuantive, Inc.'s Atlas DMT released research demonstrating the impact of paid search listings rank on traffic and how marketers can better model and forecast paid search campaigns.

.... link to full article for more

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