Articles of Interest

Monday, July 26, 2004

iMedia Connection: How CPG Leaders Court Millennials

iMedia Connection: How CPG Leaders Court Millennials
It's all about understanding customers, not making them understand the company.
CHICAGO -- Procter & Gamble (P&G) executives at Ad:Tech here inspired an audience hungry for success stories by presenting several compelling interactive case studies and insight into their most effective targeting techniques.

The marketing behemoth is employing new ways of connecting with consumers by leveraging several of the Internet's inherent advantages: interactivity, targeting ability, better measurement and accountability.

..... link to read rest of story .....

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