Articles of Interest

Monday, June 21, 2004

Hitwise. Company monitors online activity from 'network centric' angle. Could be useful.

Hitwise
Found reference to these guys in recent eMarketer article about Coke 2's MSN homepage thing:
Low Carbs, Big Blitz
As part of the online launch of its new "low-carb" drink, C2, on June 14 Coke bought out the homepages of MSN and Yahoo!. The brand got results faster than you could pop a top. The day-long media blitz increased awareness of the new drink and resulted in the C2 Web site moving to the number one position in the Hitwise Food & Beverage category, an increase of 232 positions compared to four days earlier.

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