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Tuesday, June 29, 2004

Group Criticizes Beer Ads in "Dodgeball" Movie - Bud, Bud Light

Group Criticizes Beer Ads in "Dodgeball" Movie
Group Criticizes Beer Ads in "Dodgeball" Movie
6/28/2004
The Marin Institute for the Prevention of Alcohol and Other Drug Problems has criticized the new film "Dodgeball: A True Underdog Story" for marketing beer to teenagers through product placement, the New York Times reported June 23.

The movie, which was the nation's No. 1 film in its first week of opening, is rated PG-13. However, the movie prominently displays packaging and signs for Budweiser and Bud Light, brands sold by Anheuser-Busch.

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